Stay Feral
Brand Identity • Website Design • Print-on-Demand Setup • Apparel & Product Design
PROJECT OVERVIEW
Stay Feral is an art-driven lifestyle brand for creative moms and wild kids — people who believe creativity and movement are medicine, and who refuse to believe that parenthood means giving up their own wildness.
From brand identity to a fully functioning Squarespace e-commerce site to a print-on-demand apparel and goods line built on Printful, this was a full-spectrum build. The brand needed to feel bold, joyful, and community-forward — not corporate, not precious, not another Etsy aesthetic.
THE BRIEF
The brand was born from a personal truth: moms who come alive when they move and create. The challenge was to build a brand that held space for that — not a parenting brand, not a yoga brand, not a skate brand in the traditional sense. Something wilder. Something that felt like the person you are when no one's watching, made wearable.
The visual identity needed to work across an apparel line, a website, product packaging, social media, and a guest artist collaboration platform — all of it consistent, all of it recognizably Stay Feral.
WHAT WAS CREATED
Brand Identity
Full brand identity: wordmark, logomark, and type system
Color palette built around the brand's energy — bold, warm, alive
Brand guidelines for consistent use across all applications
Website Design
Custom Squarespace website — full e-commerce build
Shop integration with Printful for print-on-demand fulfillment
Community pages: Feral Collective, Guest Artist Collaboration, Create & Skate
FAQ, About, and brand storytelling pages
Mobile-optimized throughout
Product Design & Print-on-Demand
Apparel graphics: original designs for t-shirts, hoodies, ringer tees, beanies
Accessories: pin sets, patches, and lifestyle goods
Full Printful store setup — products configured, variants set, mockups created
Made-to-order production model to minimize waste
